The 4'Ps of marketing are Product, Price, Place, and Promotion. We need to understand each of these topics and how they related to your business. What is it that you are selling? How much are you selling it for? Where is your market? Are you targeting people in a city? Is your market all over North America? Is it world wide?

The internet, has had a profound impact on marketing. The Internet provides an easy, user-friendly, cheap, and effective way to be found by the people who need your products and services. We use in-depth information the we learn about your company to create a customized plan to promote your company online through search engine marketing.

"Selling is getting rid of something you've got. Marketing is having something you can get rid of." A successful marketing oriented company is not product driven. Its success comes because of its focus on customers and their needs and wants, however idiosyncratic they may appear. This concept may sound obvious. But, many smart people have great difficulty with this concept.

When we know exactly who we're talking to, we'll be able to craft targeted marketing materials. We can use language and images that your customers will respond to (which will make them feel like you understand them). You can't do this if you're trying to please "everyone." "Everyone" is a tricky fellow. He's tough to pin down. After all, "everyone" buys a product for different reasons.

We will learn everything we can about your customers. Once we have this information, we can determine the best was to design a SEO campaign to reach them. If we don't understand who your customers are, we won't reach them in the most effective way possible.

Most of the competitive research centers on our keyword analysis. What keywords are your competitors websites optimized for? Are there some good keywords that they're forgotten about? Can we show up #2 when someone types your competitors company name into Google? These questions, when researched properly, provide valuable information.

We want to choose our battles wisely. By researching the online competitive landscape, we can figure out which keywords to target. We can also determine what points we want to re-inforce in the "online buzz" we create around your company.

The Marketing Mix, also known as the 4 P's of Marketing, is the combination of product, price, place (distribution), and promotion. The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.

We use our understanding (and lists of keywords provided by you) to create large amounts of possible keywords to target for SEO (think of a possible keyword as a potential market to sell into). We can help you determine which of your products are best suited for Search Engine Optimization. After we decide on your "SEO product mix," we pick the best keywords that pertain to the markets created by online demand for your products.

We generally sit down with a client and ask simple questions. "Why do you need us? What are you seeking to accomplish?" It's a basic question, and an important one. If we don't know where you want to go, it's hard for us to help you get there.

We generally set monthly traffic and revenue goals. We also set goals to ensure that you're getting a good return on your marketing investment. Once we've set goals, we know what you're expecting from us. This information empowers us to give you the service that you're counting on.

Edit Landing Pages With High Bounce Rates

Keyword Densities

Internal Linking

In the end, it is all about results. The team at Bergstrom works to ensure that your search engine ranking improves. With our team, you'll receive more visits to your website and gain more clients who will buy your products. We constantly review our SEO campaign to figure out what's working, and what isn't. Invariably, some of the keywords do better then expected and some keywords are a little bit of a let-down. We don't try to fight Google. Instead, we just transfer the budget from the poor performing keywords, to our top performing ones.

Process

To learn more about your website, Bergstrom team members prepare an extensive checklist that helps them determine the efficiency of your website and pinpoint areas that require adjustments.

Content Creation

Team members then install Google Webmaster Tools as well as Google Analytics. These industry tools and our own internal testing methods create a plan for clients of Bergstrom's SEO services on how to best improve their websites.

Google Analytics
Google Webmaster tools

Where Do All The Words Go?
The articles are placed within article submission sites, blogs and relevant pages for sites such as Wikipedia. Our writers also create press releases for submission to sites that specialize in news releases.

Rewards For You
Search engines reward websites that contain content which utilizes elements of Search Engine Optimization (SEO) copywriting standards.

While you do not get a free trip to Hawaii, the reward you get is more beneficial for your company's bottom line. Search engines will reward your site with higher positioning on their result pages. A high listing on these pages has proven to bring more people to those sites.

The primary goals of a site's articles are threefold: be on target, engage Internet users' attention, and answer all questions that readers might have.

From an SEO standpoint, the ideal situation is that the reader originates from Google, spends 10-plus minutes reading articles, and stays at the site and doesn't click on any other Google search results.

Our internal marketing staff understands search marketing theories and processes. They translate this knowledge into higher positions for your website on search engines' results page. We write for you:

Creating inbound links to your website is a very important part of SEO. The drawback is that it can take quite a bit of time. The old approach was to manually email webmasters of other websites. This technqiue works, but on the off chance that the webmaster does in fact exchange links with you, they usually bury the link to your website in some obscure part of their website that nobody's ever going to see.

To make the process a little more effient, sites like linkmarket.com created automated systems by which webmasters could exchange links in bulk. It's an interesting idea, but automated tools built to try to trick Google usually work for awhile and then backfire in a spectacular and horrible way.

So what's a "Google Fearing" SEO company to do? For us, the answer lies in article/press release creation & submission. In some cases, we create thousands of high quality, relevant content, (similar) articles for one website. We post this content to over 1,500 different websites. Webmasters that are hungary for content in turn re-post the content (with links to our clients website in tact) on their website. The result is a hundreds of thousands or relevant pages on thousands of respected websites that all link to our clients website. It's a technique that really works.

To receive a large amount of organic traffic from Google, you need a significant amount of relevant, content. To get content, we make use of the following process:
1. Locate good content that is not copyrighted .
2. Edit the content. There is no value in just re-publishing existing content. If we spend 15min editing the content, we can
    make it unique in the eyes of search engines.
3. Publish the content. We finish by republishing this content to your website .

Using this efficient process, we can create several unique articles/day at a very low cost.

Visit shuswapvillas.com for an example of how it looks.

Link bait
Link bait is any content or feature within a website that motivates viewers to place links to it from other websites. Google software engineer Matt Cutts defines link bait as anything "interesting enough to catch people's attention." Link bait can be an extremely powerful form of marketing as it is viral in nature. We will work with you to create link bait.

Newsletter Creation/ Opt-in Form
Newsletters are important tools as they help bring people back to your site. We help clients setup and optimize newsletters. Newsletters are useless without readers. We can create an opt in/out form for you to help build your list of readers.

Link Exchange Form
An link exchange form is an easy way to build reciprocal links. We can create one for you.

Directory Submission
A Web directory lists websites by category and sub-category. Web directories often allow companies or individuals to directly submit their site, and have editors review submissions to ensure quality and relevancy. These links will have a small, but positive impact. We can submit your website to high-quality, relevant directories.

Video Submission
If your company has online videos, we will do video submission on your behalf to all major video directories (i.e.youtube.com). People like watching short video clips online. If you have videos, we can help people find them online.

Google Local Submission
Google local submission lets you appear when people (a) search for products and services using Google maps, or (b) include a geographical term (such as Seattle) in their search query. We can help you join Google local.

We feel that transperency is critically important. These reports enable you to be an active and engaged partner in the SEO process.

Monthly Traffic Report

For all keywords, we continually, check the:
      (Traffic for a keyword) ÷ (amount of SEO for same keyword)

We transfer SEO resources from keywords where this ratio is low to keywords where this ratio is high. It's all about maximizing Return on Investment (ROI). This is one way that we do that. Initially, 100% of the keywords come from our initial analysis. As we progress, more and more of the keyword choices (around 80%) come from this ongoing keyword analysis of what's working and what isn't.

Additionally, we're constantly searching for new search phrases via google labs, wordtracker, and other tools. When we find a keyword that looks promising, we add it to our list of words to target.

We are also always on the lookout for new SEO techniques. If we see a promising technique, we test it on our own websites. Once the technique is perfected, we will add it to the list of SEO processes that we utilize for SEO.