complex adwords strategy. simple pricing structure. money back guarantee.Let's get started!
The first step is to gather the information we need to complete the Google Grants application and determine if you meet the selection criteria. We'll also help you decide if Google Grants is right for your non-profit.
Once we have all the information we need, we'll complete the Google Grants Application process for you.
Non profits are differet the businesses. We take the time to learn about your non-profit, and understand what your goals are.
Once we understand the goals of your non-profit, we build a campaign around keywords that your the people you are trying to reach are typing into Google. We build messaging both tailored to those people. Messaging is important. We need to ensure that our Ads attract the right type of visitor.
keyword bid & campaign optimization
We love Adwords because it's relatively easy to tell how well the campaigns are working. We setup conversion goals, and we tell you the cost / conversion. This data let's us tell you "The direct advertising cost per goal is $5. Or, we're spending $25 per contact form view." This knowledge let's us determine the effectiveness of the Adwords campaign. It allows us to use Adwords to take the guess work out of Advertising. It was said "half of all Advertising is wasted, the trouble is, we don't know what half." Well, now we know. So, this information is a game changer. It lets us make informed, data driven marketing decisions.
Much of Adwords involves decisions on individual keyword bids. We ask ourselves questions such as "Should I pay 45 cents for the keyword "cancer awareness in Santa Clara", or should I increase that bit to 55 cents. How much more valuable is the keyword "cancer walk in Santa clara"? and what about "donate to cancer Santa clara". We often rely on our gut to make these decisions. We prefer to use data.
We've developed a series of algorithms and computer programs to take the guess-work out of these bid decisions. We determine a goal cost / conversion for each conversion goal. We use previous bid amount, cost per click, and conversion rate data, to calculate the correct bid amount for each keyword. We also use this information to mine the data to determine the messaging that works best.