We've fine tuned a set of processes that turn ideas and hard work into money.Let's get started!
The first step is to gather the information we need to understand your business.
We need to understand what business units and cutomer demographics drive revenue and create high return on investment.
Not all traffic from Google generates money. We'll figure out what keywords have high conversion rates, and get you traffic from these keywords.
On Page SEO
We will ensure that your website answers the questions people have when they visit your website.
The messaging must reflect both customers needs, and clearly explain how you can help.
Your website needs to be the authorative reference on all topics related to your keywords. We'll make that happen.
We will measure our success by ensuring that revenue per visitor goes up, and bounce rate goes down.
We focus on creating a real buzz around your website. We ask ourselves "What online influencers can we get to talk about you, what will they say and why would they want to talk about you?"
Then, we go make you famous. This online fame can be achieved can by either growing your social media presense, content marketing, and participation in online discussions.
The exact process is different for each company, but one thing remains the same. The links need to have value.
Google Grants management
Google's gives non-profit organizations up to $10,000 each month in Google Adwords credits. This is a huge opportunity for registered non-profits. Let us know if you're interested in our Google Grants management consulting services.
Much of Adwords involves decisions on individual keyword bids. We ask ourselves questions such as "Should I pay 45 cents for the keyword "shoes in Santa clara".
We've developed a series of algorithms and computer programs to take the guess-work out of these bid decisions. We determine a goal cost / conversion for each conversion goal. We use previous bid amount, cost per click, and conversion rate data, to calculate the correct bid amount for each keyword. We also use this information to mine the data to determine the messaging that works best.
In the last 15 years, Google has became very, very good at spotting fake links. Trying to fool Google just isn't going to work anymore. There are two main components of SEO. For SEO to work, both components need to be executed to perfection.
1. Be worthy of a #1 ranking. We need to keep writing, reviewing, and editing the content on your website until you have more engaging content then any other website on the internet. One great article won't cut it. We need 100+ articles, and each article needs to say something new and interesting. You can't write 100 articles that all say the same thing.
2. Create high quality links. Forget about creating fake links. It's a waste of time." Every link we create needs to be legit.
So, how vulnerable are you to the next Google update? We can give you an actual number using the method here. Once we've done the Google vunerability analysis, we can spot holes in your SEO link profile. We analyze these vulnerabilities every two months and make adjustments as needed. We like to stay ahead of the curve because an ounce of prevention is worth a pound of cure and also helps us all sleep better at night. Read more about our methods here.
Were You Penalized by Google?
Here's how you can recover... We specialize in helping people recover from Google updates. We generally see the same problems over and over again. Here are the problems what we generally find when we review a clients' website:
Over optimization of anchor text. If you own a shoe store, and every link to your site has "buy shoes Seattle" as the anchor text, then you will get penalized by Google. The links to your site need a wide variety of branded (your firms name - "Bob's Shoes") and non-branded (SEO keywords - "buy shoes online") words in the anchor text of said links.
Not enough natural buzz. It's hard to create real links to a website.
An online shoe store, or law firm website is usually just not that interesting. People aren't naturally linking to your new line of shoes on your website. As such, SEO companies have turned to creating fake links. This technique used to work very well and SEO companies managed to stay one step ahead of Google.
The tables turned as Google gradually got smart. Google can spot which links are real and which are fake. If your links are fake, then Google just ignores them. The result is a steady decline in traffic and rankings.
The solution is to get people talking about you online. We need to generate actual real links to your site. Look at step #2 - natural buzz creation to see how it's done.
Lack of content about long tail keywords. Sure, you have an article about "buy shoes online", but one good article isn't enough. To be #1 in Google for your top keywords, you need to be the ultimate resource on the subject. We need 100+ articles. We need to answer every conceivable question someone might have about "how to buy shoes". You need to explain everything there is to know about the process of buying shoes online; everything.
Once we have the content, we need to ensure that it is engaging. Can you tell me what the bounce rate is to your site when people enter via the phrase "buy shoes"? Is it above 45%? If it is, then you have a big problem. A high bounce rate means that people aren't engaged by your content. You haven't answered their question. As a result, they're leaving your site and clicking on another site in Google search engine results pages. Google tracks this user behavior. They penalize you if your bounce rate is too high. We'll help you get your bounce rate down and your conversion rate (the percentage of visitors that become customers) up.
Does you business exist in the world of social media? We need to look at your LinkedIn, Pinterest, local reviews and Google+ accounts. You might not want to create these, but if you don't, well, your social media presence is limited - and that's part of the criteria Google uses when it decides how important your website is.
Ready to get started? Or, do you have questions? We'd love to talk with you. Give us a call @ (250) 718-0585 and ask to speak with Chris Bergstrom.
A Tip from the Pro
Content is king. We created a WordPress blog and started writing. Google loves websites with plenty of high quality, relevant content. We give all of our clients a skinned WordPress blog and help them upload it to their own website. Most SEO companies don't do this because it's difficult and complicated. But, we're not most SEO companies. Click here to Read More >>
The world has enough companies maximizing profit for shareholders. We don't need more of that. Your business is maximizing happiness for the poor. Your business evaluates it's success by the good it is doing for society, and not the money it's making for it's shareholders.
We share that mentality. We judge our success by how well we help you save the world. And you know what, the best way for us to succeed is to help you succeed. We understand that, and together, we'll make the world a little better. We know that you need exposure, and some money to make your dream a reality. We'd like to help you generate money and visibility.