There are several popular search engines on the Internet, but Google and Yahoo are the most popular. Anyone that uses the Internet is familiar with search engines, as these individuals use these search engines to find information. However, many companies fail to realize the impact of these search engines on their online businesses. Did you know that 90% of the traffic to your website comes as the result of these search engines? Search engine optimization companies utilize search engines to increase traffic and sales for clients.

When a user plugs a query into a search engine, it immediately gets to work looking through indexed pages in order to present the user with the websites that match the search phrase. Those with a high ranking will show up first and, more likely than not, a visitor will click on the first websites at the top of the first page. It is only on rare occasions that a visitor will bother going past page 3 unless they were looking for something very specific. Websites should strive to reach the first page for a search query. A search engine optimization company understands how a search engine works and how it can bring more traffic to a site.

When someone is looking for a particular answer for something, the words that they use to type into the search engine are called keywords. These keywords have the greatest capacity to carry traffic to your website and thus you need to find which keywords people are most likely to use when searching for the kind of product or service you are promoting. If you are in a very competitive niche, it is better to try and find those keywords that have less competition then work these keywords into your website improve your page rank. When someone searches for the keywords that you are using, your website should come up on the first page to achieve the maximum benefits.

Another way in which visitors will find themselves on your site is through the use of emails, forums and other general websites. However, these only account for around 10% of your overall traffic, so you really need to concentrate on improving page rank instead.

Algorithms are used by search engines to calculate the page rank of a website, but knowing exactly what these algorithms are is impossible to determine; we can only understand that the keywords have great leverage, as does traffic coming from another high ranking website. As an example, if you joined a forum which has a high page rank, it is wise to post there and to add your website link. Whenever someone from that website clicks on your website, it will boost your page rank higher. Also, the more websites with high ratings that have your own website link on their page, the better it is for your overall page rank. You can get your website link on these other websites by hiring SEO companies that provide comprehensive search engine optimization services.