The SEO industry has boomed in recent years, which has caused techniques and strategies to evolve. It has also made SEO a necessity for any website that wants to compete on major search engines like Google for the top spots. However, is SEO painless? Can SEO be completed without sacrificing time and energy and possibly seeing little to no results?

When SEO first began, it appeared to be a magical way to improve a website’s rankings, but as time went on, search engine algorithms became more complex, thus reducing the easiness of ranking high for select keywords and phrases. Nowadays, every website owner is taking the same strides to improve their rankings on major search engines like Google, Yahoo! and Bing. So how can a website stand out from the pack without falling behind?

In order to stand out from the crowd, a website owner must enlist the services of a quality SEO company that can provide Google optimization. This company should be up to date with all of the latest changes to Google’s algorithm since Google will penalize individuals that do not follow their algorithm, which leads to poor rankings and low visibility. Prior to consistent updates, Google would have trouble determining legitimate efforts of websites versus websites that used black hat techniques, which include keyword stuffing and invisible text. This often meant that website owners that were paying for true SEO were being outdone by website owners that chose to utilize unsavory methods. Luckily, Google has fixed this and now penalizes any website or SEO company that uses black hat techniques.

Experienced SEO companies can help reduce the pains of SEO. They will utilize the best methods to achieve results, such as link building, keyword optimization, press release distribution and content creation, as well as social media and forum community building. In truth, SEO can be achieved painlessly as long as it is implemented by a top SEO company.